I work on campaigns for agencies and companies seeking an authentic, human expression. My approach is rooted in documentary photography, working both independently and as part of a creative team.
Möllan / City of Malmö
The neigbourhood Möllevången, “Möllan”, is often seen as the heart of Malmö — vibrant, chaotic, layered. I had the freedom to document it from my point of view. The images are used in Malmö city’s communication with residents and has also become part of the municipal archive. Commissioned by the City of Malmö.
Make the Future Wiser / Nationalencyklopedin
This campaign conveys the message that education makes the future brighter – illustrated through studio portraits of children of different ages – to promote the company’s learning tools for schools. The images are featured in print, online platforms, and social media. Commissioned by Nationalencyklopedin.
Azets / Comprend
National campaign for Azets. Images of everyday situations paired with Swedish wordplay positioned Azets as the accounting partner for those who think differently. The campaign included stills, commercials, and social media ads. Commissioned by Comprend.
Letter Me / Undone Games
Letter Me is a mobile game for two players, based on a classic wordplay format: five rows, five letters. Developed for those who appreciate thoughtful design and clever interaction. The campaign imagery is used across digital platforms, social media, and print. Commissioned by Birde & Frankel.
The Language Journey / SFI
This campaign highlights the importance of learning the local language after arriving in a new country. Through portraits and personal stories, it introduces six individuals from different parts of the world who have begun new lives in Malmö—and who have all made the journey through SFI (Swedish for Immigrants). For them, Swedish has bridged gaps, eased loneliness, and opened doors to new opportunities. Commissioned by the BBDO Nordics.
Children’s Rights / City of Malmö
Information campaign for the City of Malmö highlighting the UN Convention on the Rights of the Child. Five children of different ages were photographed for a series of posters and brochures designed to unfold to the children’s actual height. Commissioned by Creuna.